Data for Every Decision™

Start with a Better Map: Five Innovation Ways Global Brands are Using Location Discovery Data

While e-commerce’s popularity continues to grow, only an estimated 13.7% of global retail sales are completed online, leaving the majority of sales at physical locations. Needless to say, manufacturers need real-world data, but understanding what is happening on the ground can be challenging.

The retail ecosystem is vastly different around the globe, especially in emerging markets where traditional trade outlets, like ‘mom and pop’ shops, still dominate a majority of the sales of basic necessities and consumer packaged goods (CPG).

In this piece, we cover how global brands are using location discovery data to:

  • find physical locations/products
  • verify physical locations/products
  • generate insights within a region/radius

Why Premise?

Premise is a two-way global marketplace for high-quality data.

Premise offers an alternative to traditional data collection methods such as time-intensive polls/surveys, or costly direct observation capture in the field. Applying proven recruitment strategies, Premise can quickly stand up a relevant Contributor base, leverage our existing public network of thousands of respondents, or partner with clients to create a private respondent network to collect targeted insights.

Looking to improve your strategy? Add Ground Truth data into your decision-making process.

Premise has hundreds of thousands of real people crowdsourcing data worldwide giving you access to a whole new world of insights.

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