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Start with a Better Map: Five Innovation Ways Global Brands are Using Location Discovery Data
While e-commerce’s popularity continues to grow, only an estimated 13.7% of global retail sales are completed online, leaving the majority of sales at physical locations. Needless to say, manufacturers need real-world data, but understanding what is happening on the ground can be challenging.
The retail ecosystem is vastly different around the globe, especially in emerging markets where traditional trade outlets, like ‘mom and pop’ shops, still dominate a majority of the sales of basic necessities and consumer packaged goods (CPG).
In this piece, we cover how global brands are using location discovery data to:
- find physical locations/products
- verify physical locations/products
- generate insights within a region/radius
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