Data for Every Decision™

How Premise is Different from Traditional Market Research

Premise offers an agile solution that provides real-time, photographic insights into what’s happening in specific markets around the world.

Modern data collection requires three key elements:


The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations that they are in or aspire to be in and they need it quickly in order to make necessary changes and capitalize on opportunities.



Modern data collection requires businesses and vendors alike to be nimble when it comes to iterating surveys and tasks. This empowers them to make adjustments to surveys and tasks in order to ensure they are collecting the right data in the right locations from the right target audiences.


Connecting with the right audiences.

Getting the right data means connecting with the right people regardless of where they live. That means reaching people in some of the most rural and remote areas of the world through their smartphones.


Premise saw those challenges and developed a more intelligent data aggregation solution that incorporates the best of both human and machine learning. The end result is an agile data aggregation platform that empowers organizations of all shapes and sizes to find Data for Every Decision™that they might have to make.

Insights from our Contributors help organizations make adjustments in real time by providing quantitative, qualitative, and photographic insights into what’s happening in specific markets.

Our Contributor network includes millions of people who live in more than 120 countries around the world in urban, suburban, and rural regions. This allows our clients to get real-time, on-the-ground insights into what’s happening in specific markets regardless of where they need to be.

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How is Premise Different from Traditional Market Insight Providers?

Speed to Market

Premise empowers our clients to put tasks and surveys out into our marketplace in as little as
a day.

Cutting down the amount of lead time required helps our clients obtain more data quicker so that they can make the necessary adjustments that lead to improvements in sales, profitability, and efficiency among other key metrics. This allows for more agile decision
making, which in turn helps businesses and other organizations that we work with improve net promoter scores.


An Engaged Contributor Network

Premise Contributors tend to have a high degree of engagement with our app. Why? Because our team works with our clients to create tasks and surveys that they enjoy doing and feel valued for completing. Contributors are given clear instructions on how to successfully complete each survey or task in our marketplace. This ensures that the data our clients get is high quality and comprehensive.


In-the-Moment Observations

Premise offers our clients the opportunity to see what’s happening in key markets in realtime as data comes in. Because our app is smartphone based, our clients can see pictures of conditions at specific locations, gauge sentiment, and better understand what our Contributors are experiencing.



Premise operates on a credit based model rather than a one-size-fits-all model. This allows our clients to change course if a task or survey isn’t generating the results they wanted, run surveys or tasks in multiple locations, or even pause tasks to recalibrate in order to get the quality and quantity of data they need.


Start Small, Expand As You Go

Once our current customers start using the Premise platform, they tend to expand their spending — quickly. On average, our customers tend to start with smaller tasks initially and grow their overall footprint with us by running more tasks in more markets once they understand how easy it is to get a task into our marketplace and how fast they are able to collect insights.



Premise Contributors are everywhere. Our network includes millions of engaged individuals in more than 120 countries in areas that are both densely and sparsely populated. Our app is available in dozens of languages as well, ensuring nothing gets lost in translation. Wherever you do business, Premise can help you get insights quickly.

Here’s How Premise Can Be Utilized to Drive Long Term Results:

Recurring Retail Audits

Premise Contributors can perform regular retail audits for CPG brands and retailers of all sizes.

For instance, Premise recently worked with a multi-billion dollar global brand to conduct a product audit in a key market. Premise Contributors visited stores throughout the country to determine if the brand’s products were fresh, readily available, and favorably located on store shelves, among other things.

What our Contributors found was that certain regions had more expired and missing products than others. This gave the brand the insight it was previously lacking to reallocate resources to ensure that shoppers in those regions had more fresh products available to them.

Contributors could collect photos and share them so that the CPG brand is able to act in real time on this insight. This would help the CPG brand drive more sales by empowering them to adjust signage, pricing, or their supply chain to reduce out of stocks.


Secret Shopping

Nobody can give you a clearer picture of what it’s like to experience your brand than your customer. That’s why everyone from airports to hotel chains to retailers should be trusting Premise to provide them with insight into what’s happening in each individual location.

One example of this is a task Premise recently ran to identify which fast food chain had the best French fries. Given that this task was being run during a national ketchup shortage, we wanted to know which chains were giving away the most ketchup packets with orders of french fries and which were giving away the least. Premise Contributors were able to tell us that exact information in short order. In today’s business world, no detail is too small.

Employing Premise’s Contributor network as your secret shoppers can help you ensure that each of your locations is getting even the smallest of details like handing out the proper amount of ketchup packets per order right.


Competitive Insights

Whether you’re a major coffee chain or a local restaurant, Premise Contributors can tell you how you stack up against your competitors and why. We do this by creating survey tasks that gauge sentiment around particular brands, why people feel that way, and why they’d visit you over your competitors. We can also create tasks where they choose to visit one of your locations and one of your competitors to tell you what they see, what they like, what they don’t, and photos that help provide greater insights.

For example, Premise recently asked our Contributors to go grab a cup of coffee from either Starbucks or their local coffee shop. We found that based on their experiences, 66% of our Contributors prefer Starbucks overall, but are more likely to linger in a local coffee shop in part because they care more about the ambiance.


Resource Allocation

Premise Contributors can give you real-time insights into what’s happening on the ground in even the most remote parts of the world.

Premise recently worked with the Bill and Melinda Gates Foundation to help with polio immunization microplanning efforts in parts of Nigeria. Our Contributors were able to visit and name 90% of all unknown settlements while also locating 35 health facilities in unknown settlements. Photos from Contributors of those settlements offered more context and aided in the planning and delivery of inoculation services.

Having eyes and ears on the ground everywhere in the world helps humanitarian organizations and commercial businesses alike better understand where resources are needed and how to get them there.


Location Scouting

Businesses from restaurants to retailers are constantly on the lookout for the next hot location to reach more people. Our Contributors can help you identify potential new locations for your business by giving you insight into which businesses are nearby, how busy the area is, and when it tends to be the busiest. This helps businesses gain a better understanding of consumer behavior and traffic patterns and helps them get smarter about their expansion plans.

Want to learn more on why Premise is right for your business?

Data from around the world in one simple platform

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The Process

In order to conduct the trial, you may either provide a pre-defined survey instrument or generate one in conjunction with Premise. Our team of Survey Methodologists can provide example form templates from our task library to guide instrument creation.

For Premise to create a survey instrument on your behalf, we will need to understand the following three aspects:


  • Content: What is the desired data and analytics goal for this free trial? For example, what will the data allow your business to accomplish or gain insight into? Who is the intended audience for the data and what decisions would you like to make from it? Information on what you are hoping to gain insight on or asses by using the Premise will aid us in our design.


  • Demographic Group: Are there specific demographic groups or populations that are of particular interest for this task? Are there any consumer segments or behavioral profiles you would like to target? Demographic parameters include age range, gender, religious affiliation, ethnicity, primary language, marital status, living situation, employment status, financial situation and residency classification (urban, suburban, rural). Consumer segments and behavioral profiles include groups such as primary shoppers, car owners, frequent travelers, smokers, etc.


  • Geographic Area: What geographic area would you like to target for the data collection?
    [For Explore tasks] Will you provide the information to map the required areas for the Explore Task or will Premise create the areas?

Once Premise has coded the survey instrument, you will be able to review the task under the “Tasks” banner.


Upon approval of the task design, the Premise team will configure the campaign, localize the task into appropriate local languages and deploy the task to the relevant Contributor marketplaces, based on your task and sampling requirements.


For a Survey task, allow for a data collection timeframe of up to 7 days. For Locate and Explore tasks, allow for a timeframe of up to 14 days.

The Deliverables

Using Premise, you will be able to monitor your data collection in near real-time as submissions are evaluated and approved by our automated, manual and AI-based quality control features. You will also be able to invite colleagues to your dataset using the “Invite” banner on the Homepage.


Once data collection has been completed, you can explore the results under “Task Results” for charts and graphs. Under “Task Submissions,” you can view the data geospatially and drill into individual Contributor responses. You can filter all views on time frame, geography, demographics as well as individual responses to questions.


As part of the trial, Premise will also present the most pertinent findings and/or create a customized dashboard to fit your analysis needs. If you have particular data visualization requirements for the dashboard, please communicate these to the Premise team ahead of time so we can accommodate your request.

We provide insights to:

A new kind of data collection that allows you to make better decisions, faster.


Premise quickly transforms your questionsfrom the most basic to the most challenginginto tasks. Based on your specific needs, we create a data acquisition campaign to crowdsource the answers.

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Case study

Gates Foundation Uses Premise to Monitor Vaccine Service Delivery in Areas of Poor System Performance

To improve immunization coverage in Kinshasa Province, the Bill and Melinda Gates Foundation and Gavi, the Vaccine Alliance, used Premise to identify where service deficiencies were likely driving immunization deficits. Contributors were tasked with validating private sector facility locations, collecting data on facility attributes, and performing immunization session exit interviews and household visits.