Data for Every Decision™

Going Beyond Traditional Mystery Shopping to Understand Customer Experience

Mystery shoppers have a unique, hands-on experience that requires them to take a look at very specific aspects of their on-location visit. A well-established mystery shopping program allows businesses to assess a wide variety of scenarios that would otherwise go unnoticed.

In this piece we cover:

  • How to optimize CX through mystery shopping
  • Traditional (in house) vs. crowdsourced mystery shopping
  • Four steps to implementing successful mystery shopping programs
  • Crowdsourced mystery shopping in action (use-cases)

Why Premise?

Premise is a two-way global marketplace for high-quality data.

Premise offers an alternative to traditional data collection methods such as time-intensive polls/surveys, or costly direct observation capture in the field. Applying proven recruitment strategies, Premise can quickly stand up a relevant Contributor base, leverage our existing public network of thousands of respondents, or partner with clients to create a private respondent network to collect targeted insights.

Looking to improve your strategy? Add Ground Truth data into your decision-making process.

Premise has hundreds of thousands of real people crowdsourcing data worldwide giving you access to a whole new world of insights.

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