Data for Every Decision™

How Premise Works

 

Gain complete visibility of your customer journey

Mondelēz is part of the daily life for millions of people all over the globe. Want to know what’s on top of their customers’ minds in real time?

Premise offers actionable data to help you have complete transparency over your customer journey — efficiently, effectively, and affordably. Our new approach to market research allows Mondelēz employees to the insights they need, when they need them — without the complexities of outdated research methods.

1. Configure

Premise quickly transforms your questions, from the most basic to the most challenging into tasks.

Through the Premise Platform, we are able to create campaigns quickly and easily based on geography, demographics and your data collection goals.

 

premise app

2. Collect

Using our Contributor Network tasks are distributed in the Premise task marketplace and managed in real-time.

Readily available through Google Play and iTunes, our app enables rapid acquisition and activation of Contributors. The app provides guidance, feedback and rewards for successful actions and works when connected on- or offline.

 

 

 

3. Quality Control

Contributor findings are processed with a combination of manual and automatic quality control and fraud detection processes.

Premise’s platform uses manual and automatic quality control mechanisms to ensure your data is the highest quality.

 

crowdsource market research
retail execution insights platform

4. Visualize

Once the data is verified by our rigorous quality controls it becomes accessible in your dashboard.

Let your data speak for itself through visualizations in customized dashboards where you can drill down into each data point or download your data directly and input it into your existing systems.

 

 

 

 

Anti-Spoofing

Using machine learning we’re able to ensure that each submission is valid and is not falsifying the data.

Location Verification.

Contributors can travel to different locations and provide precise coordinates, and our QC process ensures those coordinates are accurate.

Image Analysis.

Our process ensures that photos are of high quality, not blurry or from a computer, and of the correct subject so you don’t have to worry.

Customized Dashboards.

View your data the way its best for you, whether that is a table, heat map or photo gallery, etc.

Raw Data Export.

We allow for multiple file export types so you can input your data into your own systems.