Distribution Tracker Case Study
Mapping Last-Mile Distribution in a Fragmented Market
Challenge
A global alcoholic beverage supplier needed visibility into restaurants and bars across Brazil — establishments that are typically difficult to collect data from.
Solution
Premise gathered nearly 8,000 reports on beer availability and freshness from hundreds of outlets in just a few months, helping the customer design more efficient distribution strategies in a highly fragmented market.
In-Store Solution Used
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
